SAN FRANCISCO, November 20, 2017 – IGEL, a world leader in endpoint security and optimization software for the secure enterprise, today announced that its Director of Marketing Enit Nichani has been named the winner of a Silver Stevie® Award in the Business-to-Business Marketing Campaign of the Year category in the 14th annual Stevie Awards for Women in Business.
Nichani was recognized for her innovative IGEL lead generation campaign which featured a giveaway of a new Tesla P100D. A global program which actively engaged qualified prospects, on the spot, to sign up for a demo, the IGEL Tesla giveaway resulted in 5,700 new evaluation requests and 1,888 completed product demos in under nine months for IGEL. As a result, Nichani’s award-winning campaign delivered $8.3 million in new sales opportunities and had a direct impact on the company’s 890% increase in software sales in the first half of 2017.
“It’s an honor to be recognized among some of the most creative and pioneering business women in the world,” said Nichani. “Being named a Silver Steve Award winner is particularly rewarding and underscores the value of taking an out-of-the-box approach to tradeshow marketing. By combining technology, promotional discipline and stand-out marketing techniques we were able to do what many have deemed to be impossible – transform a tradeshow budget into a true lead-generation machine.”
The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2017 awards received entries from 25 nations and territories.
Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners on Friday during a dinner event attended by more than 500 people at the Marriott Marquis Hotel in New York City. The event was broadcast via Livestream.
Following the success of IGEL’s first Tesla Giveaway program, the company has launch new program centered around the giveaway of a Tesla Model 3. To learn more visit: https://www.igel.com/contest.
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About IGEL
IGEL delivers powerful unified endpoint security and optimization software that is revolutionary in its simplicity and purpose-built for the enterprise. The company’s world-leading software products include the IGEL OS™, Universal Desktop Converter™ (UDC), IGEL Cloud Gateway™ (ICG), IGEL UD Pocket™ (UDP) and Universal Management Suite™ (UMS). These solutions enable a more secure, manageable and cost-effective endpoint security and optimization platform across nearly any x86 device. Additionally, IGEL’s German engineered and manufactured thin, zero and all-in-one client solutions deliver the industry’s best warranty (5 years), support (3 years after end of life) and management functionality. IGEL enables enterprises to precisely control all devices running IGEL OS as well as Windows OS from a single dashboard interface. IGEL has offices worldwide and is represented by partners in over 50 countries. For more information on IGEL, visit localhost:9000.
